Very often when a business is started, everyone makes the mistake of being focused
only on sales. But little do people focus on profits and cash flow. People forget that
selling without profit is a disaster and profits without cash flow is a nightmare. The
next mistake? People spend all their budget on selling & marketing activities,
disregarding other important elements of running a business.
We decided to make things simple by breaking down areas of focus in each
business stage. This way, we can look at holistic, long term business growth.
At different stages, businesses have different requirements.
It is against this backdrop that iCFO will first perform a health check on your organization with the objective of identifying the following disciplines based on your organization's business data:
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