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The common diagnosis of most problems faced by many Small and Medium-size Enterprises (SMEs) can be attributed to their focus on only what’s required of them “by the book” i.e. 10x growth, accounting, churching up numbers. In doing so, many SMEs forget that a business needs a holistic approach to all areas from the product, finance, sales, marketing, HR, legal, and a keen eye on innovation.
Invariably, many SMEs fall into the all too common error of giving priority to sales related expenses, where equal, if not increased emphasis ought to be given to other key areas in the likes of human resources development, IT infrastructure and operational processes.
LET’S DO A BUSINESS HEALTH CHECK
Business Coach
Business Restructuring, Business Model design, Business Health Check, Business Expansion, Merger and Acquisition, Business Strategy.
More than 20 years of experience as a qualified accountant in the professional and commercial environment with a keen eye on financial reporting, planning, change management and resource management. He started his career in 1998 as an auditor and was involved in many corporate finance exercises, which include due diligence audits, special audits and IPOs. He has diverse business exposure, namely engineering, manufacturing, plantation, retail, fashion and business consultancy. Besides Malaysia and the Southeast Asian neighbours, he has hands on experience working with/ in China, Germany, USA, India, Pakistan & Poland. He founded ICFO in year 2014, to help SME business owners to scale their business via business health check and restructuring exercise. Besides consultation, he is also active in coaching start-up community and youth. He is a regular speaker in many SME conferences as well as mentors to universities students.
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